Interesting Conversations

Writers start stories and readers finish them. Writers probably know this better than readers, who consistently underestimate their role in their own reading experience. Without the reader’s imagination to bring the characters fully to life, without the reader’s ability to feel grief and love and joy and sorrow, the story would be no more powerful to the reader than a grocery list. Which is why the best marketing advice I ever heard was from the publicist Dan Blank who told me that writers should look upon their books, blogs, and websites – in other words, their platform – as an invitation to a conversation. This conversation can be about absolutely anything, whether its steampunk romance or spiritual parenting. All that matters is that the writer is deeply, personally, and authentically interested in having that conversation.

Years ago, before I’d thought about any of this, I became very interested in the relationship between how I write and how I live. It seemed to me that the experience of following a story’s path was identical to the experience of following my life’s path. I wanted to learn how to apply the decision making process I used choosing the right word, scene, or story to all the choices I made. This relationship between writing and life did not just seem practical, but also had an enduring and magnetic effect on my attention. I couldn’t stop thinking about it.

I thought about it so much I felt like I needed to talk about it or my head would burst. Unfortunately, I couldn’t find anyone besides my wife who also wanted to have this conversation, and she did not want to talk about it as obsessively as I did. So I wrote about it. This was like a conversation between my imagination and me. And when that wasn’t enough, I would talk to myself about it. I did this a lot. I’d pace my office or my living room or my backyard talking and talking and talking. I looked a little crazy, I suppose, but I felt if I didn’t talk I might go crazy.

Eventually, that conversation found its way to Author magazine, this blog, the book Fearless Writing, and my clients and students. The more I have this conversation, the more people I meet who want to have it too. It’s great. But that conversation started with me, and no matter how many readers I reach or lectures I give, my connection to the conversation remains the same. My attention need never go further than my own curiosity, which guides me faithfully through every story I write and every day I live.

If you like the ideas and perspectives expressed here, feel free to contact me about individual and group coaching.


Fearless Writing: How to Create Boldly and Write With Confidence. You can find William at:

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