Adventures in Marketing
I was twenty-two and had written a batch of poems in a brief creative dash. It had been years since I had finished so much as a short story, and the satisfaction of having something completed, even if it was only eight lines, was addictive. Plus most of my poems were like little monologues, and I loved the theater, so it was a happy discovery that I could marry these art forms. My mother’s friend Tina also loved poetry, so much so that she had started her own literary journal. Word trickled down to me that Tina would be hosting a poetry reading at the University of Rhode Island, and if I wanted to I could participate. I was quite nervous waiting my turn there in the classroom with all the other poets, but when the moment arrived, and I laid my poems on the lectern and started reading, it was just more theater, and it was great fun sharing these little pieces that had so pleased me with other people and seeing that these people seemed to be pleased as well.
A week after the poetry reading I got a call from Tina. What a success the reading had been! You were a hit, she said. The actor in me enjoyed that. I would do another poetry reading shortly thereafter and I enjoyed it every bit as much as the first. Then I got another call from Tina. She wanted to publish some of my poems in the upcoming edition of her journal. Would that be okay? I said it most certainly would be okay. And that was how my work was published for the first time.
Here is what I knew back then: I knew that I loved to read certain poets, and that I loved to write poetry. I loved both the freedom poetry afforded me, as well as the economy it required, and I loved the energy of performing. What I did not know was that those poetry readings were my first adventures in marketing. My poems were published because I had found a means to expose my work to other people such that opportunities that had not previously been available were now available.
Except it didn’t feel like marketing because I wasn’t trying to sell anything, or get published, or get exposure. I wasn’t trying to get anything. I just wanted to share something that felt good to share. That is all “marketing” needs to be. In fact, to call it anything else is a lie. To call it anything else is to say that I do not love what I love, and that I do not believe the world will be better off with more of what I love in it – which, though I have spent many years doubting this is so, remains the only truth to which I can reliably return.
If you like the ideas and perspectives expressed here, feel free to contact me about individual and group coaching.
"A book to keep nearby whenever your writer's spirit needs feeding." Deb Caletti.
You can find William at: williamkenower.com