Finding Your Readers

I was giving a reading once, talking about writing the way I like to – which is to say encouraging everyone just to do it and ignore all the noise about how hard it is to get published and the shrinking markets and rejections and snappy openings and so on – when a woman raised her hand and said, “This is such a relief.” Which I share not to brag but because I had found a like soul. This column has been a relief to me. For years I worked against the current of a story that went thus: Writing and publishing are hard. You have to be lucky or talented or preferably both, and don’t forget it’s a business, and be original but make sure your work fits into a category, and blah, blah, blah, blah, blah. I hated this story, but I believed it was reality.

The more I wrote while believing this story, however, the more I felt the mounting discomfort of working against what I secretly felt to be true and useful. The discomfort – which I sometimes called failure, or writers block, or a bad day’s work – was actually a form of asking. The discomfort was saying, “Not this. It isn’t working. Go find something better.” And so the discomfort grew and grew until at last I started a magazine and allowed myself to tell a different story, and in the answering of my own question the strain and weight of working against myself were relieved.

It is important as a writer to remember that out there in the reading wilderness are strangers looking for what you have written. I suppose this woman was. Whatever suffering had been relieved that night had been her asking. I am sure she did not recognize it as such. I am sure she called it a bitter pill of reality she must swallow if she wanted to pursue this dream. In this way, my answer was her answer, my relief was her relief, and my story was her story.

And that, I believe, is what we call finding your readers.


Write Within Yourself: An Author's Companion.

"A book to keep nearby whenever your writer's spirit needs feeding." Deb Caletti.

You can find William at:

Follow wdbk on Twitter