The Herd

Writers sometimes make reluctant capitalists, but whether we wish to discuss it or not, we are responsible for creating a product that we must in turn sell to the general public. The knock on capitalism, generally speaking, is its cold heartedness, a necessarily unfeeling engine of commerce whose deity, The Market, rights all wrongs through a Darwinian winnowing of the entrepreneurial herd. We writers, meanwhile, usually like to view ourselves as caring, empathetic people. Empathy is more or less in the creative writer’s job description; how else to render believably all those people who aren’t us? But there is something beautifully democratic about capitalism that every business owner, including writers, at some point understands. We all have our own crowd. We all have the people we eat and drink with, the people we seek out at parties. Society, in some ways, remains an extension of the high school cafeteria, with everyone gravitating to their respective tables. It’s not always inspiring, but it’s practical; easier to talk to people you like than to those you don’t.

But then you become a writer, and someone from another lunch table does something unexpected: they buy your book. In fact, you might look up to realize that only people from other lunch tables are buying your book. Now these people aren’t so bad after all. And not merely because they’re putting quarters in your pocket. When you meet your readers you discover for whom, beside yourself, you were actually writing.

Though I was the sort who bounced between different lunch tables, I have my preferences. While it is gratifying in a way to learn that someone I know and perhaps admire likes my work, there is something singularly uplifting about a stranger finding comfort in it. On the savannah, herd animals seek safety in numbers. Writers must go it alone to do our work, and our safety, in the end, depends on our willingness to accept all comers, to welcome round us anyone whose questions match our own. You see life then for what it is: a collection of curiosity, whose form must yield by and by to the answers received.


Write Within Yourself: An Author's Companion.

"A book to keep nearby whenever your writer's spirit needs feeding." Deb Caletti.

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