Steps for finding the right media contacts, writing a great pitch, and getting better engagement
How do books get covered by digital magazines, newspapers, TV talk shows, and radio programs? Publicists spend a lot of time cultivating relationships with specific media contacts to help their authors’ books get the recognition they deserve. After more than a decade of helping our clients secure coverage in top outlets like The New York Times, NPR, Good Housekeeping, Cosmopolitan and many more, I have some time-tested strategies that will help you find, pitch, and get more responses from the media outlets you want to reach.
But first, what is a “pitch”? A pitch is a succinct, persuasive email sent from a publicist (or you as the author) to a media contact about a book, for the purposes of getting that book “covered” or featured in some way by the outlet.
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