Although I don’t often mention it here, I am actually an editor. That is, people send me articles and I read them and decide if I will publish them. I read differently as an editor than as a civilian, shall we say. Sometimes, I simply love an article as I would love anything I might read. I have to publish these articles, and I hope our readers will gain as much as I have from reading them.
More often, however, I try to gauge whether the article is a good fit for Author. Here, I am dabbling in the uncertain art of prognostication. I have a fair idea of what flies with our readers, but this is not a hard science. I am frequently wrong, and sometimes surprised by how right I am. But what else can I do? I have a magazine to publish every month and I do the best I can.
Such is the plight of all publishing professionals. It’s the rare agent or editor who deals only with books they adore. Mostly, we are squinting toward the future. This is in direct contrast to readers, whose attention is entirely in the present. A reader has bought your book or discovered your essay online and wants to enjoy it. A reader is seeking something not that she hopes will be successful, but which she hopes will connect her to something valuable within herself.
I’ve always felt this was a more honest relationship with an artist. There is a gambler’s pleasure as an editor when I pick right, but it hardly compares to the satisfaction of having found a book or story I love. If I love the story, I don’t care whether anyone else ever has or ever will read it. It’s a love affair in this way, I suppose, and as such a private matter. But it is a love affair in which I cheat on no one, where I am in fact guided toward that which I would share with everyone.
If you like the ideas and perspectives expressed here, feel free to contact me about individual and group coaching.
Fearless Writing: How to Create Boldly and Write With Confidence.
You can find William at: williamkenower.com