Before an author can find her readers, she must first find her story. She finds her story by asking herself, “What is the best story I can tell? What is so interesting to me that I cannot take my attention from it? What killer must I see brought to justice, or what woman must find love with what man?” The writer asks and answers these questions, and asks and answers these questions, until the story is told.
Now the author the needs an audience. She wrote this story to satisfy her own curiosity and then share what she found with others. The story is really not complete until someone else has read it, has filled in the blank spaces between the author’s brush strokes with their own imagination. So the author tweets about her story, blogs her story, Instagrams about her story, and travels from bookstore to bookstore talking about her story. By and by she discovers she has a readership.
And perhaps she does a little market research and asks those readers, “How did you find my story?” Some report stumbling over her book in a bookstore, others heard about it from a friend, still others from Facebook or Twitter or The New York Times. Yet all these answers are misleading. These answers say little more about how the reader really found a story than a wedding says about a marriage.
The way the reader really found the story was by asking, “What do I most want to read? What kind of story would be so interesting to me that I couldn’t put it down?” As she asks and answers this question, the reader by and by finds the story, and finishes in her own imagination what the author began in hers. The author-audience connection is in this way a love relationship, two strangers guided together by the single organizing principal of the universe.
“A book to keep nearby whenever your writer’s spirit needs feeding.” Deb Caletti.
You can find William at: williamkenower.com