Go Viral

I recently released a short video, The Writing Spirit, an inspirational compilation featuring Sir Ken Robinson, Yann Martel, Richard Bach, and several others. You can watch it here.  I am happy to report that the video has quickly begun to go viral, in the best – and I guess only good – sense of the word.  This is due in large part to Ken Robinson, whose single tweet about the video generated hundreds of hits alone, thereby stoking the viral fires.

I did not begin writing or start a magazine because I had a love of marketing. In fact, I viewed marketing as an odious duty I would someday hand over to savvy professionals. But necessity breeds not only invention but education, and I have come to understand marketing as what it obviously is or at least can be: a tool to share what we love the most.

Which is why I love the concept of the viral video/email/article, and the technologies like twitter, Facebook, and email that enable this viraling. Human beings are absolutely hard wired to share what they love, whether they created that thing they love, or beheld that thing they love. We share fear as well, of course, and this is the traditional concept of the virus. Just as you can catch a cold, so too can you can catch fear: the government is run by morons who don’t care about us; the publishing world is impossible to break into; no one makes any money as a writer.

But love can spread just as quickly as fear, and because I loved this video, because I loved making it, because I couldn’t bear to see it sullied with even one frame of fear, I can only assume that these strangers emailing the Youtube link to one another must love it too, for why else would they share it? This is when this thing we call marketing becomes not just exciting and profitable, but inspiring. It is the greatest testament to humanity’s fundamental generosity that the first thing any of us think to do when we find something we love is share it. Love is not some commodity to be acquired and traded, it is every bit a virus, something living that only increases with exposure.

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Rejection Reality

Here are some of my favorite rejection stories, culled from the authors I’ve interviewed:

Polly Horvath, who won the National Book Award for The Canning Season, was living in a small, somewhat dilapidated apartment while trying to sell her first novel. The kitchen of this apartment was particularly in need of repainting, something Horvath was unwilling to do herself. As the rejection letters streamed in, Horvath used them to cover the peeling paint in her kitchen. “I was glad for them in a way,” she told me. “Each letter meant I got to cover another hole.”

Richard Bach assumed that as a beginning writer he was going to have to be rejected a certain amount before becoming established. And he was. Then he met Truman Capote. Capote did not share this belief about the required rejections for a beginning writer. Capote, Bach said, had never received a rejection letter in his life.

Jonathan Evison, kept his rejection letters stored within reach of where he wrote every day. He had it in mind that the letters served as a reminder or motivation or log—until one day he asked himself why he was devoting so much attention to his failure. He burned every letter, and soon stories he’d been submitting for months and years began to sell.

When Jeffery Deaver was submitting his first novel to publishers, one helpful editor included a personal note on his rejection letter. It read: This novel is unpublishable. A few years later, Deaver had published a novel and was working on his next. He was late with it, however, and so decided to hand in the “unpublishable” novel, let the publisher reject it, and then, having bought time to finish it, hand in the one he was actually writing. The publisher took the unpublishable novel without changing a word. It was the same publisher (though different editor) that had labeled it unpublishable years before.

Reality is as malleable as water. We can waste as much time as we are willing to spend searching for reality’s fixed core—a will-o’-the-wisp our minds dreamed up centuries ago. Just as our eyes don’t see so much as send information to our brain to be interpreted, so too reality is merely a stream awaiting the glass of our choosing. This is quite the responsibility, admittedly, but consider the alternative. Whether it’s rejection letters, or love, or the economy, what is can change from black to white in the time it takes you to change your mind.

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