Look Forward

I have found myself again and again talking to writers and agents and editors this weekend about marketing. Bob Mayer, an author of over 40 books and a prolific teacher and speaker, was particularly pointed on the subject. He felt that a lot of time is spent teaching writers how to write while not nearly enough is spent teaching writers how to be authors. I thought it was a great distinction, and absolutely germane even to relatively new writers.

To define my terms, I consider an author someone who has decided to make a career of writing.  Most new writers focus all their attention on just getting a book published. That seems hard enough; that seems like enough of an accomplishment on its own. Which it is. But I would encourage you to look ahead, and even if you haven’t published much yet, begin thinking of yourself as an author.

From a purely practical standpoint, it is useful, should you get a book published, to have an idea of what is going to be expected of you. You will save a lot of time if, before the deal, you learn about websites, blogs, speaking engagements, promotional materials, rewriting—all the nitty-gritty that comes with being published writer. We endeavor to teach as much of this as possible in Author.

But there is a somewhat less practical but equally important reason to view yourself not merely as a writer looking to get published but actually a writer in the process of building a career as an author. If you allow yourself to think about life after the book deal, you can begin to put publication into its proper perspective. Publication is not the end goal. It is nothing more than a milestone, pleasant to reach, but quickly moved on from, because life forever calls you forward.

Allow the goal of publication to shrink; allow it to become a small, attainable thing. If you do, you might be able to get a glimpse of what lies beyond it, all the wealth of choices this one opportunity provides. If you have set the trajectory of your life farther forward, you will be carried that much faster, and what once seemed like a final destination reveals itself as a simply the farthest sport of land you could see when you began your journey.

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