Michael Curtis used to be the fiction editor of The Atlantic Monthly back when The Atlantic published fiction. I heard him speak at a writer’s conference once, and I thought he gave the best advice for how to approach a cover letter for a short story submission, which is not unlike the first paragraph of a query letter. Think of the editor (or agent, in our case) as someone to whom you’ve been introduced at a party. Hello, nice to meet you, and a firm handshake. This is what you’re doing in the first paragraph.
While the first paragraph’s content is fairly rote—the agents know, after all, that you’ve contacted them because you’re looking for an agent—there is still some room to shine. I was amazed when Curtis described how many submissions were tossed based solely on a bizarre cover letter. So my first piece of advice is—don’t shoot yourself in the foot. Keep it simple:
I am seeking representation for my (genre & Title, and word count if you’d like).
That, or some variation, is a fine place to start. Next comes an opportunity to separate yourself a bit from the pack. Why have you chosen this agent? If you’ve plucked their name out of a book or website, then simply indicate that you think they might be a good fit for the project and move on to the plot summary. There is no shame in this. Agents need writers and you’re a writer.
If, on the other hand, you know some of the authors the agent represents and you think your work is similar—by all means, mention this. It shows you’ve done some research, which shows that you’re serious about your work. Of course, if a writer, especially one of the agent’s clients, has recommended the agent to you, or you to the agent, by all means, say so here. In most cases, an author recommendation will get you read straight away.
I’ve never been a fan of razzle-dazzle salesmanship. I’m sure there are writers who’ve acquired representation with query letters that started, “You need to represent this book,” but I’ll bet not many. If you like razzle-dazzle, and you feel you’re good at it—go for it. Otherwise, be short and to the point. You want the agent reading your next paragraph, which is where the real salesmanship begins.
Tomorrow: The Plot Summary.