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First Time Writers: Why They Rock!
by Erin Brown
Oh, how I love working with debut authors. The excitement, the
thrills! As an editor, it’s such a pleasure to be a part of the
process—from reading a fresh voice to that first phone call telling
the author that you want to see their name in lights; to sending the
debut copy, hot off the press, to the author, who is waiting
anxiously at his or her mailbox like an expectant parent. Editors
love taking first timers through the ins and outs of the publishing
experience, and good editors don’t even mind the endless questions
about how it all works! There’s something magical about the
experience of discovering a new author that can’t even be matched by
hitting the bestseller list with a tried and true writer. There’s a
fresh, magical quality, and a certain pride instilled in the whole
debut process that can’t be found anywhere else in our editorial
world.

On the business side, it’s a lot easier to buy a first novel because
all you have to do is make everyone at the house fall in love with
the writing. Pass around the pages, keep everyone up at night
weeping or laughing over this incredible find, and ta da! A sale is
made. When an editor buys a debut novel, we don’t have to kill
ourselves trying to convince a fanatical sales team to overlook the
author’s previous book’s unremarkable sales track. (Yes, this often
happens; it’s reality. A wonderful gem gets out there and [thud!]
does nothing. Even with fantastic reviews, sometimes that debut goes
nowhere.) But let’s look at the other scenario. Heartsick by
Chelsea Cain was a wonderful case in point at St. Martin’s Press
when I worked there. It’s a wonderful thriller that was so well
written and fresh that the entire company bent over backwards to
make it work. Sales, art, publicity, marketing, editorial—everyone
was on board and determined to create a success story. If a debut
affects people like this, the odds are good that the book will make
a splash. And it did! With incredible critical acclaim, it was a
New York Times bestseller in both hardcover and paperback, a
New York Times Book Review “Editor’s Choice,” an Amazon
“Mystery/Thriller of the Year,” a Booksense 76 pick,
one of Stephen King’s Top Ten Books of
the Year (2008) in
Entertainment Weekly,
was a featured alternate for Book of the Month Club,
Literary Guild, Doubleday Book Club, and Mystery Guild, was
translated into more than twenty languages, and has been optioned
for film (script in development). Whew—how’s that for a debut
success story?
I remember my first debut buy, ages ago. It was a mystery—a cozy, to
be exact. It featured a sassy heroine (I know, shocking, huh?) who
had laugh-out-loud lines and a supporting cast that was so colorful
it would make a rainbow seem black and white. The author, who I am
still in touch with almost ten years later, had been toiling away
for decades, trying to find her perfect “voice.” She had two
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Illustration by Jennifer Paros -
Copyright 20099
grown
sons who still lived at home, a mostly-grown husband, and an undying
desire to be published. In her late forties, she never came close to
giving up, although she had come to an acceptance that it might not
happen before her pension kicked in. Well, it did, and there was no
better feeling than being the editor to make her dream come true.
Once she came down off the ceiling after I let her know I wanted to
buy and publish her chick lit mystery (back when that type of thing
was flying off the shelves), we set up a day to meet. The following
month, she hopped on the train and headed to the Big Apple, ready to
meet me. Now, I do not think I’m all that and a bag of chips, but
for an author, I can see how meeting an actual editor, much less one
that will be publishing your first book!!!! can be a
once-in-a-lifetime thrill. Again, it’s not me, per se, although I am
quite awesome, it’s simply the culmination of a decades-long dream.
Her smile and shaky handshake when we met almost made me weep. This
is why I got into publishing.
The only sweeter moment is when you send that first copy of the book
to the author. I always sent it Fed Ex, next a.m. delivery, so it
would be in pristine condition and arrive at the earliest possible
moment. I would look at my watch at about 9:59 (if Fed-Ex was due to
arrive no later than 10:00) and wait patiently for the phone to
ring. At about 10:03, at the latest, the phone would light up and on
the other end was my first-time author, usually speaking in tongues:
“ohmygoditlookssogoodican’tbelieveitiamlookingatmy-bookanditwillbeinstoresnextweek....”
(quick breath) “...andiknowisawthecoverbeforeandiknewthisdaywouldcomebuti-can’tbelieveit’shereandwon’tthatguywhodidn’taskmeoutinhighschool-betotally-jealousandthankyou!!!”
It’s the best phone call an editor can get. Sometimes there are
tears, but mostly laughter, sometimes a few screams (for instance,
an irate author who noticed that the lavender on the cover is not
the exact shade she approved. We curse you, lavender-freak-woman!)
Then the author immediately asks for an extra one hundred copies to
hand out to everyone she knows. At this point, I have to remind her
that she only gets twenty copies and she’ll have to buy the rest at
the author discount (bubble burst). But besides that reality, it’s a
wonderful moment to be a part of and as editors, we live for those
days.
Now please stop reading this article and get back to writing.
Because it’s not about you, it’s about making an editor happy and
excited again by discovering new talent. So support the editors of
the world by writing a fantastic debut novel—remember, there’s
nothing more pathetic than a listless editor. Give us something to
get out of bed for and put the pen to paper, people, so that you,
too, can experience that groundbreaking moment when the FedEx man
comes roaring up your driveway. Even Mark Twain got a few
butterflies when that first copy of The Celebrated Jumping Frog
of Calaveras County arrived by next-day riverboat.
More
Author Articles...
Erin Brown worked as an editor in New York City for
over eight years. She recently left Manhattan to start her own
freelance editorial business. To learn more about Erin, visit her
website at www.erinedits.com
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